支持 亞洲插畫年度大賞 理事長日前挺身而出對江孟芝的事情提出看法。
我認為一說成十,不能是藝術設計者的包裝方式。
______________
提供各項創意提案與視覺美學方案,包含英雄聯盟(League of Legends)、Nokia、M·A·C Cosmetics、美國運通(American Express)紐約總部等。作品以內斂細膩,色彩精緻繽紛的設計風格見長,悠遊在平面與數位藝術領域,並在紐約創立個人品牌「夢界設計實驗室」,持續累積新穎創新的數位設計能量。
_________________
以上都是她自己對外宣稱。
然而英雄聯盟在她有參與之前早就已經是全世界爆紅,我讀研究所的時候,一堆人在瘋玩,而後來他參與的案子,也只是負責那個專案底下的其中一個部分,並不是創意提案與視覺方案提供者。
American Express 的案子,她也只是負責一個設計的頁面,不是創意提案與視覺方案提供者。
她提到她與M·A·C Cosmetics合作的M·A·Cnificent,她說她是Design Lead,何謂Disign lead?心知肚明吧?
如果她是Design Lead又如他自己說的那麼重要... 這個專案的名單怎完全沒提到她:
Design Agency: HUSH
David Schwarz, Partner
Erik Karasyk, Partner
Jodi Terwilliger, Creative Director
Dan Rodriguez, Director of Client Engagement
Gabe Banner, Director of Production
Ryan McGrath, Director of Operations
Katie Hepp, Producer
Jessie Rauch, Art Director
Andrew Teoh, Designer
David Yates, UX Designer
Matthew Knight, Technical Lead
Jen Ascencio 也是沒有被提到名單裡面的一個參與設計者,跟江的負責性質很類似,就說得非常謙虛也實際:
http://www.jenascencio.com/macnificent-me
My role as a freelancer was to aid in creating assets from existing artwork created by the senior designers. I would like to add that this is merely an example of the work that I touched on while at MAC and I do not take credit for the concept.
Jodi Terwilliger才是當時這個專案的Design Lead,HUSH當時負責並提供各項創意提案與視覺美學方案的創意總監。
所有她說的案件,都是她去待的公司所接到的案件,並不是好像是那個公司裡面有她,所以才接到那些案件,這差別非常大!
一說成十的習慣竟然可以唬的公家機關一愣一愣的,尤其設計概念許多是「借鏡」和「致敬」。
美國Snickers、UPS、NBC、New Balance因為喜歡我的創意風格所以找我合作,雇用我的創作做主視覺,我也不會說我是這些品牌創意的提案人或是爆紅原因的幕後推手。
到目前為止我的作品還是活躍於歐美,所以都還沒能有機會去了解或是接洽政府標案。
這個影片就是我當時參與的Goodyear廣告宣傳案件,到之前NBA季後賽還在全美播放;我參與的部分是前期廣告製作的創意發想與插畫概念繪製,也就是說這個廣告是按照我們討論的方向和我提供的創意去製作的,但是我會說我是Design Lead嗎?
NO!為何?因為我老實。
因為我還得回報我的資訊給真正的Diesign Lead,況且...我知道我就是以freelance的身份參與了概念發想的性質而已,然後我也沒有被提在名單裏,所以我也不會說——我曾經是固特異的幕後推手和品牌創意的提案人。
相信他這次不要明明浮水印那麼明顯卻說自己一筆一劃、不眠不休、手快要抽筋才畫出 #麟楊配 ,就不會讓大家想到兩年前他石虎買圖卻硬要說自己畫的糟糕事,應該就不會引起這麼大的風波。
#插畫 #設計 #插畫設計 #刊物插畫 #廣告設計 #藝術設計者要的是創意十足不是話術包裝
同時也有7部Youtube影片,追蹤數超過643的網紅Dickson Chai,也在其Youtube影片中提到,Campaign : Blissful Together Brand : Auntie Anne's Malaysia Marketer : Dickson Chai Agency : Nil PROBLEM Auntie Anne’s is a well-known International...
「concept art agency」的推薦目錄:
- 關於concept art agency 在 Facebook 的精選貼文
- 關於concept art agency 在 Meuko Meuko Facebook 的精選貼文
- 關於concept art agency 在 楊士毅〈阿貴〉 Facebook 的最佳貼文
- 關於concept art agency 在 Dickson Chai Youtube 的最讚貼文
- 關於concept art agency 在 Lena Official Youtube 的最佳貼文
- 關於concept art agency 在 gavinyin Youtube 的精選貼文
- 關於concept art agency 在 Concept art & illustration: 8 Ways to get the Job - YouTube 的評價
- 關於concept art agency 在 810 Spies,government agents, and soliders ideas - Pinterest 的評價
- 關於concept art agency 在 Concept Arts Inc. - Facebook 的評價
concept art agency 在 Meuko Meuko Facebook 的精選貼文
Listen to my latest NTS Radio show , selections by Disconnect Media from Florence , Italy 🇮🇹🌹
https://www.nts.live/shows/meuko-meuko/episodes/meuko-meek-30th-march-2020
DISCONNECT MEDIA is an independent media agency active in Art, Music born in Florence (Italy) in 2008.
Disconnect supports and spreads every kind of visual language originated by the experimental and radical culture of sound.
Over ten years, the territory of investigation has been strengthened in a strong and consistent artistic direction without contradictions, where music, performers, and location merge together in a special concept and one single A-V experience.
The strong link with the territory and the deep knowledge of local and international subcultures makes Disconnect a unique and visionary reality deeply committed in the permanent mission of creating profound and innovative scenarios for the dissemination of music culture in the experimental, avant-garde and pioneering field.
Disconnect developed projects for Spazio Maiocchi, Macao, Spazio Base, and several theatres and art centres all around Italy, working with artists like Tim Hecker, Amnesia Scanner, James Ferraro, Dean Blunt, Aisha Devi, Bill Kouligas , Meuko! Meuko! and or Labels like Posh Isolation and Haunter Records.
https://disconnect.media
concept art agency 在 楊士毅〈阿貴〉 Facebook 的最佳貼文
拍影片為何這麼迷人?
我想除了可以用影像說故事之外,
也許是因為可以跟一群
本來無交集卻有各自才華的人,
聚在一起共度一段時光的過程。
很感謝奇美博物館找我拍攝形象影片
讓我們這群人有了相聚的機會與理由
也大膽讓我幫影片配音開發第二專長
同時謝謝 #Goodluck #Nick Lin
為我們記錄下這樣的時光
奇美博物館形象片 #心願的起源
這是我們相聚的成果,與大家分享
https://www.youtube.com/watch?v=H573Q23sNaw
製作團隊
聚合果工作室
導演:楊士毅
編劇:楊士毅
執行導演:童譯白
場記:蕭一慧、李蕙珊
製片:蕭一慧、胡馨文
製片助理:沈易嫺
攝影指導:黃柏蒼
攝影大助:洪偉晟
攝影二助:李曜佐
攝影助理:黃信淵、歐陽迪芃
空拍攝影:飛鼠、柯發壽
燈光指導:洪峻逸
燈光助理:蔡旻哲、張義安
收音:孫梓軒
場務:張絡鈞
場務助理:楊凱淳
美術:張洳瀞
美術助理:康庭維
木工:張晏睿
妝髮:陳葦、黃淳鈺、郭千瑜
側拍師:林鈺勛
剪輯:李蕙珊
旁白:楊士毅
配樂:思想音樂 吳思毅
後期混音:維光音樂有限公司 陳恩光
片頭設計:白鹿動畫有限公司
Creative Agency/白鹿動畫有限公司
VFX Director:童譯白
Art Concept:郭家維、王于成
Post production:吳建寧
CG Artist:鄭詠倫、徐家鴻、陳煜豪、郭照旺、王鈞瑋
Compositing:吳建寧、陳文農、謝佳峻、黃鴻憲
特別感謝
鏡頭銀行台南店
台南二中
立人國小
奇美博物館
concept art agency 在 Dickson Chai Youtube 的最讚貼文
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
concept art agency 在 Lena Official Youtube 的最佳貼文
Lena x QNT x ViettelPay | Làm Gì Phải Hốt | cOVER 2020
Tầm này năm ngoái hết Tết ta xong là Covid, rồi lại cách ly, lo thật cả nhà ạ. Nhưng Lena tin là 2021 rồi, mọi thứ sẽ khác, hết cái khó, mình sẽ “ló cái khôn”, nhiều cơ hội mới sẽ đến
Còn ai chưa tin thì nghe ngay Lena và anh QNT kể chuyện trên nền nhạc “Làm gì phải hốt” nhé, nghe xong đảm bảo sẽ thấy 2021 dễ dàng ngay nè.
#LamGiPhaiHot #Tetdedang #ViettelPay #ViettelPayxTrendy #LogiMoney #Lena #QNT
Lyrics:
Lena:
Nhìn lại một năm qua
Chớ có năm nào bằng năm nay
Ngồi nhìn trời hiu hắt
Lấy đâu tâm trạng đón năm sau
Buồn lại buồn xoay tít
Vừa hết Tết Ta xong lại cô vit
Giờ cầu được ước thấy
Đón cái Xuân hơn 90 ngày
Chơi thì không được đi
Bạn trai thì đi cách ly
Chỉ vừa hé cửa ra
Thì nước tràn vào ngập lên tới nách (ý chỉ lũ lụt)
Khẩu trang thì không ngừng tăng (giá!)
Đắt còn hơn cả xăng (đó!)
Mỗi ngày học trực tuyến là mỗi ngày nợ bài tập liên miên
Tết đến nơi rồi, ôi zồi ôi các anh mình ơi!
Toang đến nơi rồi, ôi zồi ôi các em mình ơi!
Tết đến nơi rồi nhìn mà hết cả hơi rồi
Toang đến nơi rồi hỡi các mình ơi, hỡi các mình ơi! (Căng thế nhở!)
Làm gì phải hốt? Làm, làm gì mà phải hốt?
Việc của mình là đón Tết đến không lo toan
Việc gì phải hốt? Việc, việc gì mà phải hốt?
Việc của mình là đón Tết đến thêm dễ dàng, ya
Thấy xung quanh anh em khoe xế, khoe nhà
Rồi thi thố gameshow lại phất lên
Nhìn từ xa mọi người quay xe khí thế reo hò
Còn mình tôi cũng quay mà quay cuồng
Tìm không đâu ra bạn nhậu
Vì hàng quán đã đóng từ lâu
Ứ ừ, thôi hết vui
Tự nhiên nghe chuông là sợ
Vì năm nay vẫn kiếp con nợ
Ứ ừ, thôi hết vui
Tết đến nơi rồi, ôi zồi ôi các anh mình ơi!
Toang đến nơi rồi, ôi zồi ôi các em mình ơi!
Tết đến nơi rồi nhìn mà hết cả hơi rồi
Toang đến nơi rồi hỡi các mình ơi, hỡi các mình ơi! (Căng thế nhở!)
QNT:
Làm việc cả năm không được đồng nào
Mà chỉ đi với Corona
Năm sau đời sẽ nhất định ngọt ngào, như một thanh socola
Cần cù thì bù khó khăn
Giờ chỉ mong mình luôn tập trung vào công việc và hàng năm doanh số tăng
Thấy con nợ không cho minh leo cây
Thấy lương về ngay trên ViettelPay
Như ghi được bàn thắng vào phút chót
Ai cũng phải amazing good job!
Oh! Độc thân rồi cùng sẽ có bồ
Sẽ không sợ họ hàng rầy la
Rồi chúng ta sẽ có chỗ đứng
Tnanh quả bao nhiêu cố gắng ngày qua
Lena on the mic
Along with QNT
Khi đi bên cạnh anh ViettelPay thì cũng thoải mái và Chill and Free
All:
Làm gì phải hốt? Làm, làm gì mà phải hốt?
Vô tư đi vì trong cái khó ló cái khôn
Việc gì phải hốt? Việc, việc gì mà phải hốt?
Việc của mình là đón Tết đến thêm dễ dàng, yeah
:point_right: Credits LGPH
Performed by Lena - QNT
Main song composer: JustateeMusic
Composer: Mew Amazing
Music Producer: Machiot
Production house: FMN
Agency: Le Bros
Executive Producer: Linh Kiều Nguyễn
Producer: Luân Mùa Xuân / Dũng Nguyễn
Đạo diễn: Lê Hà Nguyên
AD: Niel Trang
DOP: Đức Anh Nguyễn F.N.P
Camop: Hồ Anh Tú
Focus: Huy Phùng
Art Director: Linh H. Phạm
Concept idea: Minh Kiên
Actress: Thái Anh
Editor: Tino Ti
Colorist: Khang Duy
VFX artist: Tiến Bõm
Team Mỹ Thuật: Đào Nguyên Minh
Stylist: Cao Ly
Make up artist: Nguyễn Việt Lô
Rental House: TL Production
DIT: Đỗ Hồng Sơn
BTS: Trung Tít
Casting: Phạm Minh Hằng
Storyboard: Nguyễn Quốc Bảo
--------------------
FOLLOW ME :
♡ Instagram : @lnavna
http://instagram.com/lnavna
♡ Facebook : https://www.facebook.com/iamlnavna
♡ Fanpage : https://www.facebook.com/fromlenatic
♡ Email : booklenalena@gmail.com
---------------------
© Bản quyền video thuộc về ViettelPay và Lena
© Bản quyền âm nhạc thuộc về Justateemusic và ViettelPay
© Copyright by ViettelPay and Lena ☞ Do not Reup
© Music copyright by Justateemusic and ViettelPay ☞ Do not Reup
concept art agency 在 gavinyin Youtube 的精選貼文
Client 客戶: 黑松
Agency 代理商: 靈智
Credits:
Director: Gavin Yin 導演: 尹國賢
Production 製作公司: 葛納蘭影片
Executive Producer 監製: 黃昱銘
Producer 製片: 小兔
Post Producer 後期製片: 小兔
Assistant Producer 助理製片: 廖翊瑄, 廖瑞婷, 劉凱韋
Director of Photography 攝影: 傅士英
Camera Assistant 攝影助理: 二毛, 蘇冠享, 林孟彥, 魚丸
Equipment 輔助器材: 力榮BOLT (丁冠中, 丁冠傑, 姜禮接)
Gaffer 燈光: 光哥
Best Boy 燈光助理: 光哥Team
Art Director 美術: 方聖翔
Production Assistant 場務: 邱宥祥, 劉川琪, 許誌峯
Casting 選角: Mia
Styling 造型: 吳俊鋒
Styling Assistant 造型助理: 余臻
Make Up 妝髮: 曾國維
Shooting board 腳本分鏡: 蔡於診
VFX Director 後期指導: Davy Liu 劉大煒
CG FX: Dotz Studios
Art Concept / Animation / FX: Davy Liu 劉大煒
3D Artist: Meng Kai Lin 林盟凱 , Davy Liu 劉大煒
Compositing: Emily Jean Stone 曾筱涵, Davy Liu 劉大煒
3D Tracking: Emily Jean Stone 曾筱涵
2D Visual Design / Effects: 陳奕安
Post Production 後期: 視元素
Editor 剪接: 聰哥
Colorist 調光: 周佳聖
D1 修圖: JOJO
Sound Recordist 錄音: Lin
Artist 藝人: Lia Kim
Music 歌曲: 好威龍音樂工作室 How We Roll Music Studio
concept art agency 在 810 Spies,government agents, and soliders ideas - Pinterest 的必吃
Dec 5, 2022 - Explore Brennen Hopson's board "spies,government agents, ... See more ideas about character art, character design, concept art characters. ... <看更多>
concept art agency 在 Concept Arts Inc. - Facebook 的必吃
Concept Arts Inc. · Page · Advertising Agency · conceptarts.com · Rating · 4.5 (17 Reviews). ... <看更多>
concept art agency 在 Concept art & illustration: 8 Ways to get the Job - YouTube 的必吃
Check out our sponsor, ART WOD! https://artwod.com Brush Sauce Academy Art School - Newsletter & Freebies / Mentorship Info: ... ... <看更多>